ORIGIN OF ICED BUCKET CHALLENGE
The Ice Bucket Challenge , sometimes called the ALS Ice Bucket Challenge , is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral throughout social media during mid 2014. [ 1 ] [ 2 ] In the United Kingdom , people also participate in the challenge for the Motor Neurone Disease Association . The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States . The task usually involved the option of either donating money to cancer research or having to jump into cold water.The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early...