ORIGIN OF ICED BUCKET CHALLENGE
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral throughout social media during mid 2014.[1][2] In the United Kingdom, people also participate in the challenge for the Motor Neurone Disease Association.
The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser.[6]
On May 20, 2014 the Washington Township, New Jersey fire department posted a video on YouTube participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.[7]
On August 16, 2014, Corey Griffin, co-founder of the Ice Bucket Challenge, drowned in a diving accident after a successful fundraiser on the island of Nantucket, Massachusetts.[37] Griffin began actively raising money to fight ALS, after his friend Pete Frates was diagnosed.[38] He is considered one of the pioneers of the campaign.[
Within 24 hours of being challenged, participants are to video record themselves in continuous footage.
First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not.[20] In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism.[21]
Many individual videos include the participant saying that they will be making a donation as well as performing the challenge.
In mid 2014, the Ice Bucket Challenge went viral on social media and became a pop culture phenomenon, particularly in the United States, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event.[3][14] According to The New York Times people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29.[22] Mashable called the phenomenon "the Harlem Shake of the summer".[9]
credit : ask
The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser.[6]
On May 20, 2014 the Washington Township, New Jersey fire department posted a video on YouTube participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.[7]
On August 16, 2014, Corey Griffin, co-founder of the Ice Bucket Challenge, drowned in a diving accident after a successful fundraiser on the island of Nantucket, Massachusetts.[37] Griffin began actively raising money to fight ALS, after his friend Pete Frates was diagnosed.[38] He is considered one of the pioneers of the campaign.[
Within 24 hours of being challenged, participants are to video record themselves in continuous footage.
First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not.[20] In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism.[21]
Many individual videos include the participant saying that they will be making a donation as well as performing the challenge.
In mid 2014, the Ice Bucket Challenge went viral on social media and became a pop culture phenomenon, particularly in the United States, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event.[3][14] According to The New York Times people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29.[22] Mashable called the phenomenon "the Harlem Shake of the summer".[9]
credit : ask
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